IMPROVING PERFORMANCE EFFECTIVENESS OF SMALL TOWN PRIVATE UNIVERSITY DEPARTMENT PROGRAMS IN INDONESIA USING COMPETITIVE ADVANTAGE, TRANSFORMATIONAL LEADERSHIP, AND ORGANIZATION COMMITMENT

Abstract

The purpose of this research is to try to solve the problems of the per-formance of study programs in private universities in the region which are getting worse than the state universities. The object of this research is department programs of private university in Ex-Residency of Kediri , East Java Indonesia.. Research method of  this study used qualitative method within questionnaire opened. The sampling technique used is population sampling with 186 respond-ent, and both of all is a head of academic department in private university. The results of this research is the response of the head of the study program about various efforts to improve the effectiveness of the study program's use of com-petitive advantage, transformational leadership and organizational commitment,  from the answer on questionnaires with open questions. Future research is ex-pected to be able to measure definitively the large increase in the effectiveness of these performance; and a model that is truly feasible is possible to increase the effectiveness of the performance of study programs at private universities in regional areas in Indonesia; both using variables that have been studied in this study and / or other variables that are interrelated; such as knowledge manage-ment, lecture competence, and lecture satisfaction.