Need Analysis of Development Eco-Edupreneurship Model for University Entrepreneurship Course in Society 5.0 Era

Abstract

In the era of the Industrial Revolution 4.0 and the transition to Society 5.0, entrepreneurship education in higher education faces significant challenges to remain relevant in preparing students to face the complexities of the Society 5.0 Era, where business innovation is not only measured by profit, but also by its positive impact on society and the environment. This preliminary study aims to analyze the need to develop a holistic and sustainable entrepreneurship learning model, namely the ECO-Edupreneurship model. Using a qualitative approach, data was collected through surveys and interviews with lecturers and students in entrepreneurship courses. The study revealed a significant gap in holistic business management skills, with students focusing on short-term projects, such as completing final assignments, without considering the sustainability of business operations, financial management, strategic marketing, and ethical human resource management. Lecturers also faced challenges integrating environmental and social issues into their learning. Fragmented business management skills resulted in students struggling to manage their businesses holistically, making less effective decisions, and lacking innovation and adaptation to market dynamics and sustainability issues. These findings provide a strong foundation for designing the ECO-Edupreneurship learning model which integrates the Triple Bottom Line (Profit, People, dan Planet) principle into every phase of learning. This model is expected to provide a solution to equip students with skills relevant to the challenges of Society 5.0. This needs analysis is expected to provide a strong theoretical and empirical foundation for creating a valid, practical, and effective learning framework.